Every SEO Term Explained:
Welcome to the ultimate guide—the “SEO Glossary.” If you’ve ever felt lost in the sea of SEO terms, you’re not alone.
In the world of online visibility, knowing the language is key.
This glossary is your compass, simplifying the complex world of Search Engine Optimization.
Whether you’re a beginner or a pro, buckle up for a journey through the ABCs of SEO.
10x Content
Content that is at least ten times better than the current top-ranking result for the target keyword.
301 Redirect
The 301 redirect takes users to the new URL and tells search engines that the page has moved permanently.
302 Redirect
The 302 redirect indicates that the web page or resource was moved from one location to another temporarily.
304 Not Modified
The 304 Not Modified is one of the redirection HTTP response codes from a server, indicating that the resource has not been modified and there is no need to retransmit it since the client still has a cached copy of the resource.
307 Redirect
A 307 Redirect is an HTTP status code indicating a temporary move of the requested resource to a different URL. It clarifies that the relocation is temporary, providing a specific and formal notice compared to the older 302 redirect.
403 Error
A 403 Forbidden error is an HTTP status code denoting that the server comprehends a request but declines authorization. This occurs when a user lacks the necessary permissions to access a webpage or any other resource on the web server.
404 Error
The 404 Not Found HTTP status code indicates that the server couldn’t find the requested page or resource.
410 Gone
The 410 Gone HTTP status code indicates that the requested resource is no longer available on the server and that this condition is likely to be permanent.
500 Internal Server Error
This code means something went wrong on the website’s server. It tried to do something, but the result it got was not what it expected.
502 Bad Gateway
This code tells you the server received an invalid response or didn’t understand the response from another server it was trying to connect to.
A
Accelerated Mobile Pages (AMP)
Created by Google, Accelerated Mobile Pages (AMP) is an HTML framework for creating stripped-down, fast-loading web page versions optimized for mobile.
Analytics
This term in SEO refers to the systematic analysis of data related to website performance, user behavior, and other relevant metrics. It helps in understanding how a website is performing and making informed decisions to improve its effectiveness.
Ad Impressions
An ad impression is a metric used in digital advertising to count the number of times an advertisement is displayed, regardless of whether it was clicked or not.
ADA Website Compliance
ADA website compliance refers to the adherence of a website to the standards set by the Americans with Disabilities Act (ADA).
Above The Fold
“Above the Fold” refers to the visible content on a webpage that is immediately viewable without the need for scrolling, typically seen when you first open the page.
AhrefsBot
AhrefsBot is a web crawler run by the Ahrefs SEO software suite that powers its index of pages and links.
Alt Text
Alt text (alternative text) is the text description of an image on a web page. It’s used by screen readers and search engines.
Anchor Text
Anchor text is the visible, clickable text of a hyperlink. Google uses anchor texts to better understand the content of the linked page.
Article Spinning
Article spinning, aka content spinning, is where you take a piece of content and rewrite it to create many “new” pieces of content. Article spinning can be done manually or using automated software.
Absolute Link
An absolute link is a hyperlink that includes the full URL, specifying the protocol, domain, and path to a resource on the internet.
Here is an example: https://kumailkazmi.com/seo/
Authority
In SEO, “authority” refers to how trustworthy and influential a website is considered by search engines.
Algorithm
An “algorithm” is a set of rules or processes followed by search engines to determine the ranking of web pages in search results.
Article Syndication
Article syndication is when one or more third-party sites republish an exact copy of content that originally appeared elsewhere.
Artificial Intelligence
AI refers to computer systems or programs designed to perform tasks that typically require human intelligence. In SEO, AI can be used for tasks like analyzing data, predicting trends, and enhancing the efficiency of search engine algorithms.
Auto-Generated Content
Auto-generated content is content that’s automatically generated using a program or code.
B
Backlinks
Backlinks are links from a page on one website to another. Search engines analyze the quality of a backlink to estimate how important a page is.
Bing Webmaster Tools
Bing Webmaster Tools is a free service from Microsoft that helps you monitor and troubleshoot your website’s appearance in Bing’s search results.
Bingbot
Bingbot is the web crawler used by Microsoft to gather the information needed and build a searchable index of the web.
Black Hat SEO
Black hat SEO refers to the use of strategies, techniques, and tactics that violate a search engine’s guidelines. It focuses on finding and exploiting algorithmic loopholes.
Bounce Rate
The bounce rate is the percentage of visitors that take no further action after landing on a website, like clicking through to another page, leaving a comment, or adding an item to their cart.
Blog
A “blog” is a website or an online platform where individuals or organizations regularly publish informal, often personalized, and chronological content. Blogs cover a wide range of topics, and posts are usually displayed in reverse chronological order, with the newest entries appearing first.
Branded Content
Branded content is any content created by brands to promote their products, services, or values.
Branded Keywords
Branded keywords are the words and phrases that are associated with your brand, products, or services.
Breadcrumb Navigation
Breadcrumb Navigation is an internal link that gives users and search engines a clear trail to follow around your site.
Bridge Page
A bridge page is a page solely designed to send users elsewhere. It is used by affiliate marketers to send traffic to an affiliate link.
Broken Link
A broken link is a link on a web page that points to a non-existent (or “dead”) resource. They can be internal or external links.
C
ccTLD
“ccTLD” stands for Country Code Top-Level Domain. It’s a specific type of internet domain extension assigned to or associated with a particular country or territory. For example, “.us” is the ccTLD for the United States, and “.uk” is for the United Kingdom. These domains are commonly used to indicate a website’s connection to or relevance to a specific geographic location.
Cached Page
A cached page is a version of a web page that has been saved by Google on their servers the last time they visited it.
Canonical Tag
A canonical tag (rel=“canonical”) is a snippet of HTML code that defines the main version for duplicate, near-duplicate, and similar pages.
Canonical URL
A canonical URL is a URL that Google sees as the “master” version of a set of duplicate or near-duplicate pages.
Cloaking
Cloaking in SEO is a deceptive technique that presents different content or URLs to human users and search engines.
Citation
“Citation” in SEO refers to the online mention of a business’s name, address, and phone number (NAP) on various platforms, such as directories, websites, or social media. Consistent and accurate citations can positively impact local search rankings, helping users find and trust a business.
Co-citation
Co-citation occurs when two documents are cited together by other documents.
Co-occurrence
When keywords show up together on pages about a certain topic.
CTR (Click-Through Rate)
The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
CPC (Cost Per Click)
The amount paid by an advertiser for each click on their online ad.
Computer-Generated Content
Content created by software that is supposedly on par with what a human can create.
Comment Spam
Unwanted and irrelevant comments on a blog or website, often containing links, to manipulate search engine rankings.
Content Delivery Network (CDN)
A globally distributed server network that makes it quicker for users to access your website.
Content Gap Analysis
The content gap uses competitor research to identify missing or underrepresented topics on a website.
Content Hub
Interlinked collections of content about a similar topic.
Content Relevance
Content relevance is the extent to which the content is relevant to the needs, interests, and preferences of the reader.
Content Marketing
It involves creating and distributing valuable and relevant content to attract and engage a target audience, ultimately driving profitable customer action.
Content Audit
Evaluating and analyzing the existing content on a website to improve its quality, relevance, and overall performance.
Content Farm
A website that generates large amounts of low-quality content to attract search engine traffic and ad revenue.
Content Hijacking
Unauthorized use of another website’s content, sometimes achieved through scraping or other illicit methods.
Conversion Path
The series of steps a user takes on a website leading up to a conversion, often involving multiple touchpoints and interactions.
Core Web Vitals
Metrics that are part of Google’s Page Experience signals are used to measure user experience.
Cornerstone Content
Cornerstone content is the collection of articles on your website that you most want to rank for in search engines.
Crawl Budget
How fast and how many pages a search engine wants to crawl on your site.
Crawlability
A search engine’s ability to access content on a page.
Crawler
A crawler is an internet program designed to browse the internet systematically. Crawlers are most commonly used as a means for search engines to discover and process pages for indexing and showing them in the search results.
Competitive Analysis
Evaluating and comparing the strategies, strengths, and weaknesses of rival websites to improve one’s SEO performance.
Customer Journey
The customer journey is a comprehensive mapping of the steps a consumer takes from their initial awareness of a brand to the eventual purchase of a product or service, and their experiences beyond this point.
D
Dofollow Link
A link that transfers PageRank. AKA a “followed” link.
DNS (Domain Name System)
A system for translating human-readable domain names into IP addresses, enabling browsers to locate websites on the internet.
Directory
An organized database or list of websites, often categorized by topics or industries.
Domain
The main web address of a website (e.g., www.example.com).
Domain Rating (DR)
The relative strength of a website’s authority based on its backlink profile.
Domain Authority (DA)
A metric developed by Moz that predicts how well a website will rank on search engine result pages.
Domain Structure
Domain structure is the way a website’s domain name and its subdomains and directories are organized.
Deep Linking
Creating hyperlinks that point to specific pages within a website rather than just linking to the homepage.
Doorway Page
Pages designed to rank for similar search queries.
Duplicate Content
Content that appears on the web in more than one place.
Dwell Time
How much time passes between clicking one of the search results and heading back to them.
Disavow Tool
A tool, often used in Google Search Console, that allows website owners to inform search engines not to consider specific backlinks when assessing the site’s authority.
Dynamic URL
URL with content that depends on variable parameters.
E
Editorial Link
Link that points to your site (that you didn’t ask or pay for.)
Ego Bait
Ego bait is a specific tactic in digital marketing that involves creating content designed to attract the attention and engagement of influential individuals or experts in a particular field.
Email Outreach
The process of putting your product or content in front of relevant people by sending them personalized emails.
Entity-Based SEO
Entity-based SEO is an approach to search engine optimization that focuses on the concept of entities as the central element rather than relying solely on keywords.
Entry Page
The first page a searcher views on your site.
Evergreen Content
Content that doesn’t go out of date.
External Link
Link from your site to another site.
Ethical SEO
Practices that adhere to search engine guidelines and ethical standards.
F
Featured Snippet
A summary of an answer to a user’s query displayed at the top of search results.
Favicon
A small icon displayed in a browser’s address bar or tabs to represent a website.
Faceted Navigation
Type of navigation found on websites with a large number of listings such as e-commerce sites.
Funnel
The series of steps a visitor takes from initial contact to conversion.
Footer Link
A hyperlink placed in the footer of a website.
Feed
A data format used to provide users with updated content, often in subscription-based services.
G
Gated Content
Content that visitors can only access after providing their contact information.
Gateway Page
A gateway page is a web page designed to rank for particular search queries without offering useful information or answering the user’s search query. When clicked from the SERP, the page will redirect the visitor to a different page.
Google Alerts
A free service from Google that monitors the web for content changes matching a specific search query.
Google Algorithm
Set of rules used by Google to rank matching results when a user performs a search.
Google Analytics
Google Analytics is a free web tracking tool offered by Google to analyze how visitors interact with your website.
Google Autocomplete
Search suggestions given by Google when entering a search.
Google Bombing
Google Bombing is a practice in which individuals or groups intentionally manipulate search engine rankings to produce unexpected or humorous results.
Google Business Profile
A free business listing from Google shows up in maps and web search results.
Google Caffeine
The search index introduced by Google in 2010 allowed them to index more content and provide fresher search results.
Google Dance
Slang term describing the volatility a new website or page experiences when Google is trying to determine where it should rank.
Google Hummingbird
An algorithm update was released by Google in 2013 to better understand natural language search queries. It emphasized the meaning of search queries over individual keywords.
Google Knowledge Graph
The knowledge base of entities and the relationships between them.
Google Knowledge Panel
SERP feature that provides information about the main subject of the query.
Google Panda
Google Panda is an algorithm update launched in an effort to filter out sites with lower-quality, thin content. Today, it’s part of Google’s core algorithm.
Google Penalty
A Google penalty is a punishment a human reviewer can impose on a website for violating Google’s webmaster quality guidelines.
Google Penguin
An algorithm update released in 2012 by Google to downgrade sites that engaged in manipulative link schemes and keyword stuffing.
Google Pigeon
An algorithm update released in 2013 by Google to improve search results for local search queries.
Google Sandbox
An alleged filter by Google that prevents new websites from ranking in Google’s top results.
Google Search Console
A free service from Google that helps you monitor and troubleshoot your website’s appearance in their search results.
Google Top Heavy Update
An algorithm update released in 2012 by Google to downgrade web pages with too many ads at the top.
Google Webmaster Guidelines
Best practices from Google to help them find, index, and rank your site.
Google Webmaster Tools
Google Webmaster Tools, now Google Search Console, is a free tool by Google that allows users to check how their website is performing in the search results and whether it experiences any issues that can affect that performance.
Googlebot
A web crawler that powers Google’s search engine.
Grey-hat SEO
The use of SEO strategies and tactics that blur the line between white-hat and black-hat methods.
Guest Blogging
Guest blogging is the practice of writing and publishing a blog post on another person’s or company’s website.
Guestographic
Infographic created by you but published on other websites.
H
H1 tag
HTML heading that’s most commonly used to mark up a web page title.
Header Tags
Header tags are HTML tags used to set apart headings and subheadings from the rest of the content on a webpage, in descending order of importance from H1 to H6.
Hilltop Algorithm
An algorithm adopted by Google in 2003 to identify authoritative web pages to rank.
Holistic SEO
The practice of improving all aspects of a website to rank higher in search engines.
Hreflang
HTML attribute used to tell Google about alternate versions of a web page for different languages and regions.
HTTP 200 Response Code
The HTTP 200 (OK) is the status response code from a server for successful HTTP requests from a client.
HTTPS
Encrypted version of HTTP that protects the communications between your browser and server from being intercepted and tampered with by attackers.
I
Inbound Link
Link from another site to your website.
Index Bloat
Index bloat occurs when a large portion of a website’s less important web pages are indexed.
Indexability
A search engine’s ability to analyze and store a web page in its database.
Informational Query
Query where someone wants to find information, not products.
Internal Link
Link from another page on the same website.
Interstitial ad
Full-screen interactive ads that cover the interface of the website or app.
J
JavaScript SEO
A part of technical SEO that seeks to make JavaScript-heavy websites more search-friendly.
K
Keyword Cannibalization
Keyword cannibalization happens when a single website unintentionally targets the same keyword across multiple posts or pages.
Keyword Clustering
Keyword clustering is a practice in SEO used to combine similar, relevant keywords into groups (clusters).
Keyword Density
Keyword density is a metric that tells us how frequently a keyword is used within a piece of content in relation to the overall word count.
Keyword Difficulty
Keyword difficulty is a metric provided by various SEO tools intended to estimate a keyword’s ranking difficulty.
Keyword Ranking
A keyword ranking is a website’s organic ranking position in the search results for a particular keyword.
Keyword Stemming
The process of reducing a word to its ‘stem’ or ‘root’ (e.g., flowers, flowery -> flower).
Keyword Stuffing
Repeating the same keywords (or similar phrases) in your content to try to manipulate rankings.
Keywords
Words and phrases that the web page is associated with.
L
Landing Page
A landing page is a web page where a visitor “lands” after clicking on a link in a specific marketing campaign.
Latent Semantic Analysis (LSA)
Latent Semantic Analysis (LSA) is a technique in natural language processing and computational linguistics used to analyze relationships between a set of documents and the terms they contain.
Link Bait
Content specifically designed to attract backlinks.
Link Building
The process of getting other websites to link to pages on your website.
Link Equity
‘Authority’ that is passed when one page links to another.
Link Exchange
Agreement between two websites to link to each other.
Link Farm
A group of websites created to link to each other to improve search engine rankings.
Link Juice
Link juice is the value that one page or website can pass to another page or website through a link.
Link Popularity
The number of backlinks that point to a website.
Link Profile
An assessment of all the backlinks (quantity, quality, diversity, etc.) a website has.
Link Reclamation
The process of trying to get back lost links.
Link Rot
The natural tendency for links to become broken on the web over time.
Link Scheme
Links intended to manipulate PageRank or a site’s ranking in Google search results.
Link Spam
Irrelevant links placed on pages to try and improve search engine rankings.
Link Text
Link text, often known as “anchor text,” is the visible, clickable text in a hyperlink on a web page.
Link Velocity
The rate at which a website’s backlink profile is growing.
Local Business Schema
A specific type of structured data for local businesses recognized by search engines and used in local search results.
Local Citation
A local citation is any mention of your business’s name, address, and phone number (NAP) online.
Local Pack
A SERP feature that appears for local queries and displays local Google business listings.
Local Search Marketing
Local search marketing is the process of improving a local business’s search visibility online. A local business is any business that serves its customers in person.
Local SEO
The process of ‘optimizing’ your online presence to show up and rank higher in relevant local searches.
Log File Analysis
Where you analyze the crawl behavior of search engine bots in server logs to discover opportunities to improve SEO.
Long-tail Keyword
A low-volume search query on a specific topic.
LSI Keywords
A misnomer for semantically-related words and phrases. (LSI keywords don’t exist.)
M
Manual Action
Demotion or removal of websites/webpages issued by Google to sites that do not comply with their webmaster guidelines.
Meta Description
An HTML attribute used to describe what a page is about.
Meta Keywords
Meta tags that give some search engines (not Google) more information about a page’s content.
Meta Redirect
Code that tells the web browser to redirect the user to a different URL after a set amount of time.
Meta Robots Tag
An HTML snippet that tells search engines how to crawl and index a page.
Meta Tags
Snippets of code that tell search engines important information about your web page.
Mirror Site
A mirror website is a copy of a site hosted on another server.
Mobile-First Indexing
Google’s shift to using the mobile version of a website for indexing and ranking.
N
NAP
In SEO, NAP stands for Name, Address, and Phone Number, which are key details in a business’s online profile.
Natural Language Understanding (NLU)
NLU is about enabling computers to understand and interpret human language as it is spoken or written, recognizing the nuances, intent, and sentiment behind the words.
Natural Link
A natural link is a type of external link created voluntarily by a website owner or content creator.
Navigational Query
A query where someone is looking for a specific website.
Negative SEO
When a competitor uses black-hat tactics to attempt to sabotage the rankings of a competing website or web page.
Nofollow
A tag that tells Google not to take a link into account for ranking purposes.
Noindex Tag
A tag that instructs search engines not to index a page.
Noopener
The term “noopener” refers to the rel=”noopener” HTML attribute that’s added to links set to open in a new browser tab or window for security reasons.
Noreferrer
An HTML attribute that prevents referrer information passing through a link.
Not Provided in Google Analytics
Keyword data that Google omits from sharing with you in Google Analytics.
O
Off-page SEO
Any efforts taken outside of a website to improve its search engine rankings.
On-page SEO
The practice of optimizing a web page to rank higher in search engine results.
Orphan Page
A web page that’s not linked to by any other pages on the same site.
Outbound Link
A link from your site to another site.
P
Page Authority (PA)
Page Authority is a score (on a 100-point scale) that predicts how well a specific page will rank on search engine result pages (SERP).
Page Experience
Google’s signals regarding how users perceive the experience of interacting with a web page.
PageRank
Google’s original and most well-known algorithm used to rank web pages in search results.
Panda Algorithm
Algorithm update launched by Google in 2011 to demote sites with low-quality content.
Passive Link Building
Where you create content and wait for people to link to it.
Pay Per Click (PPC)
Advertising where you pay each time someone clicks on your ad.
Penguin Algorithm
Algorithm update launched by Google in 2012 to demote sites that had built manipulative links.
People Also Ask (PAA)
SERP feature where Google shows a box with questions related to the search query.
Personalization in Search
How search engines deliver different results based on a user’s search history.
Pillar Content
A page that covers a broad topic in depth and is supported by cluster content.
Plugin
Software that adds a specific feature to an existing computer program.
Pop-Up
A graphical user interface display area usually a small window that suddenly appears in the foreground of the visual interface.
Private Blog Network (PBN)
A network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine.
Q
Query Deserves Freshness (QDF)
Query deserves freshness is an algorithmic principle employed by Google to enhance search results with recent information on topics experiencing a sudden surge in interest.
Query Deserves Diversity (QDD)
Query deserves diversity is an algorithmic principle employed by Google to provide diverse search results for ambiguous queries.
Query Deserves Entity (QDE)
Query deserves entity is an algorithmic principle employed by Google to provide search results based on entities.
Query Deserves Video (QDV)
Query deserves video is an algorithmic principle employed by Google to provide video search results for specific queries.
Query Expansion
A search engine returning results for keywords other than the ones you entered.
Query Refinement
A search engine returning results that more closely match your query after you click on a result.
R
RankBrain
Part of Google’s algorithm that uses machine learning to predict what people will search for.
Reciprocal Link
A link that’s made between two websites.
Reconsideration Request
A request made to Google after fixing a website that was hit by a manual action.
Redirect
Sending users to a different URL than the one they initially requested.
Referrer
The referrer identifies, from the point of view of the web server, the address of the webpage that linked to the resource requested by the client’s browser.
Relevance
How well a local listing matches what someone is searching for.
Rich Snippet
Content that shows up in the search results for a webpage and provides extra detail.
Robots Meta Tag
HTML meta tag used to control what search engines can index.
Robots.txt
A file at the root of a website that instructs search engine bots what parts of the site shouldn’t be crawled or indexed.
S
Schema Markup
A code (semantic vocabulary) that you put on your website to help search engines provide more informative results for users.
Search Engine
A software system designed to search for information on the World Wide Web.
Search Engine Marketing (SEM)
The use of paid advertising to rank higher on a search engine results page.
Search Engine Optimization (SEO)
The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Search Engine Results Page (SERP)
The page displayed by a search engine in response to a query by a searcher.
Search Snippet
A preview of your page shown in the search results.
SEO Audit
A process of evaluating the search engine friendliness of a website in a number of areas.
SEO Friendly URL
URL that’s designed to meet the needs of users and search engines.
SEO Score
A numerical representation of how well a page is optimized for search engines.
SEO Title
The SEO title is a meta tag element that describes the main topic of a webpage.
SERP Features
Special results shown on the SERP.
Server Log Files
Files that contain data about how search engine bots interact with your website.
Session ID
An alphanumeric identifier that stores session-specific information to improve web performance and user experience.
Shared Hosting
A web hosting service where multiple websites share the same server resources.
Silos
Grouping related content to increase relevance.
Site Audit
A comprehensive examination of a website to identify issues affecting its performance in search engines.
Site Speed
How quickly your site loads.
Skyscraper Technique
A link-building strategy that involves creating content that is significantly better than what’s currently ranking and then reaching out to the right people to promote it.
Sitemap
A list of pages on a website that is accessible to all users.
Slug
The end part of a URL identifies a particular page on a website in a format that’s easy to read.
Social Bookmarking
Saving bookmarks to a public website and tagging them with relevant keywords.
Social Media Optimization (SMO)
The use of social media to attract visitors to a website.
Soft 404
A page that returns a 200 (OK) status code but is identified as a 404.
Spam Score
A score is assigned to a domain based on its likelihood of being penalized by Google.
Spamdexing
The practice of search engine spamming.
Spider
A program that automatically fetches web pages.
SSL Certificate
A small data file that digitally binds a cryptographic key to an organization’s details.
Static URL
A URL that stays the same and doesn’t change.
Structured Data
A standardized format for providing information about a page and classifying the page content.
T
TLD (Top-Level Domain)
The last segment of a domain name is found at the end of the address (e.g., .com, .net, .org).
Title Tag
The title tag is an HTML element that specifies the title of a web page.
Traffic Source
A source from which visitors arrive at a website.
Transactional Query
A search query that indicates an intent to complete a transaction, such as making a purchase.
U
URL (Uniform Resource Locator)
The web address that specifies the location of a resource on the internet.
URL Parameter
A variable in the URL string that is used to pass values between web pages.
URL Slug
The URL slug is the user-friendly part of the web address that appears after the domain name.
UGC (User-Generated Content)
Content created by users, such as reviews, comments, or forum posts, can impact SEO and engagement.
User Experience (UX)
How a person feels when interacting with a website or application.
User Intent
The goal a user has in mind when typing a query into a search engine.
User Journey
The complete sum of experiences that users go through when interacting with your company and brand online.
User Metrics
Metrics related to how users interact with a website.
User Signal
A metric Google uses to measure how users interact with search results.
V
Vertical Search
A search that is focused on a specific segment of online content, such as images, videos, or news.
Video SEO
The practice of optimizing video content for search engines.
W
Web Analytics
The measurement, collection, analysis, and reporting of internet data for understanding and optimizing web usage.
Web Crawler
A program or automated script that browses the web and automatically downloads web pages.
Web Hosting
A service that allows organizations and individuals to post a website or web page onto the Internet.
Webmaster
A person responsible for maintaining and managing a website.
White Hat SEO
The use of optimization strategies, techniques, and tactics that focus on a human audience as opposed to search engines.
Word Stemming
A technique in natural language processing and information retrieval to find the root/base form of a word.
WordPress
A popular content management system used for building websites and blogs.
WWW Resolve
The action taken by a web server to treat the www and non-www versions of a domain separately.
X
XML Sitemap
A file that lists URLs for a site along with additional metadata about each URL.
Y
Yahoo!
One of the early and prominent search engines on the internet.
YMYL (Your Money or Your Life)
A concept used by Google to evaluate pages that could impact a person’s future happiness, health, financial stability, or safety.
YouTube SEO
The practice of optimizing your videos, channel, and playlists for YouTube’s search results.
Yandex
A Russian multinational IT company known for its search engine.
Yield Management
Adjusting pricing and availability dynamically to maximize revenue.
Z
Zero-Click Search
A search result in which the user gets all the information they need directly from the search results page, without clicking on any result.
Zombie Page
A webpage that exists on a website but doesn’t contribute value, is usually outdated or irrelevant.
Please note that SEO terminology and strategies can evolve, so it’s a good practice to stay updated with the latest trends and guidelines in the field.
Conclusion:
In the fast-paced digital landscape, understanding SEO is non-negotiable. This glossary is your go-to for demystifying the essentials.
Equip yourself with these straightforward definitions to supercharge your online game.
As algorithms shift, let this guide be your constant companion in the ever-changing world of SEO.
Happy optimizing!
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